Principles
- Jisc must be represented in page naming structure
- Service mode sites must not use the word ‘home’ – just refer to the Service name
- Page title is of most importance so should be first thing in the structure
- Naming structure should be a reversal of site breadcrumb
Page naming
Page naming for service mode sites refers to the <title> element in the head of the HTML document. The <title> element defines a title in the browser toolbar, history and bookmarks.
Rationale
Jisc.ac.uk is the root or ‘home’ of our web estate, the landing pages of ‘service mode’ sites are branches from Jisc to stand alone transactional services – which is a principle also echoed through our service-name.jisc.ac.uk URL structure. When a user is trying to locate a specific page they’ve bookmarked or previously visited the page title is of must importance, which is why Jisc is only ever at the end of the <title>.
Structure
The naming structure of the title should be reversal of the site breadcrumb (with the addition of Jisc to the end of the title)
- Landing page
- Title: Service name | Jisc
- Breadcrumb: none
- First level
- Title: Page title | Service name | Jisc
- Breadcrumb: Service name > page title
- Second level
- Title: Page title | Section title | Service name | Jisc
- Breadcrumb: Service name > section title > page title
- Third level
- Title: Page title | Sub-section title | Section title | Service name | Jisc
- Breadcrumb: Service name > section title > sub-section title > page title