Use of images

What imagery we use (and what we avoid)

Things to aim for:

  • Relevant and meaningful subject
  • Real-life situations
  • Active people shots
  • Interesting composition or crop
  • Full colour

good image choices

Things to avoid:

  • Technology clichés
  • Obvious stock photography
  • Cut-out imagery (on a white background)
  • Special effects or overused Photoshop filters
  • Black and white or de-saturated imagery

Bad image choices