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User experience and design

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Calls to action

Helping users understand actions for their attention

Contents

  • User survey
  • Interface satisfaction

User survey

User surveys are one of the ways we that we gather information about the users of our services/websites and how they are using them. These surveys provide insights into the issues that are important to design and service development.

These are temporary surveys, longer in length, that run for a short period or until sufficient data is gathered.

When running a user survey this call to action should be added to the landing page, and other key entry points or high traffic pages – where this will not disrupt the user from their primary focus. It is designed as a subdominant page element – It is not the most important thing on the page, but needs to be placed in a reasonably prominent location.

How to implement

  • Position in a prominent place on your landing page
  • Wording must be: Tell us what you think – take our user survey
  • Link for your service can be obtained from helen.mills@jisc.ac.uk
  • Once implemented please inform user.experience@jisc.ac.uk

Specifications

  • Margin: 27px above and below
  • Border: 2px #c3d1d6
  • Padding: 25px all round
  • Text: 18px size, 27px line height, #2c3841
  • Wording: Tell us what you think – take our user survey

Interface satisfaction

Gathering user satisfaction enables us to listen and respond to our members’ needs by understanding how services are performing and where we need to improve.

They are permanent and short in length, for continuous, rolling feedback.

The user satisfaction button must be added to the footer of all service-mode websites in. It is designed so it has sufficient visual weight two draw a user’s attention to the call to action but not distract them from their primary task.

How to implement

  • Add using HTML/CSS – specifications below
  • Position in the footer of your website
  • You must include icons, and wording must be Give feedback
  • Link for your service can be obtained fromhelen.mills@jisc.ac.uk
  • Once implemented please inform user.experience@jisc.ac.uk

Specifications

  • Margin: 27px above and below
  • Border: 2px #00557f
  • Padding: 18px all round
  • Text: 18px size, 21px line height, #00557f
  • Wording: Give feedback
  • Icons: Frown, Meh, Smile
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  • user.experience@jisc.ac.uk
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